YouTube Red, declared in the USA, is the subscription service which has for ages been rumored, but never quite materialized. With the new service, Google is not only taking its first measure against Netflix and Amazon but also difficult Spotify and Apple Music as well.
That's a new service, priced at $9.99 per month contains Google Play Music at no extra cost - making it something of the bargain. That places it in the head-to head contest with Spotify and most the other $10 music providers, except of course with that we only get audio, while YouTube also supplies virtually every music video ever made together with all of that other content.
These are a savvy move, elevating its biggest homegrown stars, maintaining them on the service, and giving their large fanbases an instantaneous cause to upgrade to the new service. With Amazon rolling its first instant Video service into its other products including its vast retail empire and Kindle Shop, and Netflix offering some incredibly top quality original content, Google needed a distinctive way to get users to pay for its video service, and it is managed to do so on a number of fronts.
YouTube Red official video: