As per the general perception, link building is considered as the most crucial SEO strategy. Whenever a website is not ranking, people blame the link building tactics. If you think same, you are wrong!
SEO depends on upon several factors like content marketing, link building, on page optimization and web design, etc. The reason can be anything for website’s poor performance. We should not jump to any conclusion by judging one factor or strategy! In this situation, most companies or business owners consult SEO agencies. SEO audit is the first step to deal with the issue. To fix the website, the consultant has to point out the real problem. The audit is the only way to do it! According to professional SEO consultants, SEO audit should be conducted on a regular basis. So you can nip the issues before things get worst! If the website is not properly optimized, it won’t rank higher in search engine results. Most obviously, you can’t target significant traffic from search engines in this scenario. That will lead to lower conversions and sales, ultimately lower revenue! I am sure you don’t want that! Let’s not waste time and dig into the real matter. Carry out the following steps to conduct an SEO audit for your site:
Check On-Site Optimization
As said earlier, people will go for more quality backlinks. No doubt, authority link buildings serve as a hallmark of effective SEO performance. But ask yourself, can you do this quickly? It may take days or weeks or months.
So, start analyzing on page optimization. It is the easiest way to escalate website’s performance quickly. It will take days to create quality links. But on-page optimization can be done within few hours. Begin your audit by checking following areas:
URL acts as the entry point to your website. The crawlers won’t move further if the URL is crappy! Google just adore short and user-friendly URL. Make sure it is less than 115 characters. Don’t forget to add a relevant keyword, but avoid stuffing keyword.
Titles are the first thing that users scan. Keep in mind, “First impression is the last impression.” Your headline must be appealing to visitors. I am not saying to exclude related keywords. But keep it catchy and attractive for an audience. Secondly, the title must not exceed 65 characters. Because, on SERPs, only 65 characters will be visible to the visitor!
The user will jump to meta-description after checking the title. So, you need to add interesting and relevant content in this tag for online viewers.
Next, check whether all pages were having unique, naturally curated and keyword rich content or not! You must check out subheadings within posts too!
Most of the time, the webmasters add images without optimization. Don’t forget to add relevant name and alt tag in every image you have uploaded.
Dig Deeper For Broken Links
Broken links or links to dead pages will affect your site’s performance to a great extent. In simple words, such links will create problems when crawlers land on your site. So, be sure to point out outbound or inbound links that don’t work anymore! This task is not complex if you are running the website on easy content management system. For instance, in WordPress, you may install Broken Link Checker plugin. This smarter accessory will notify you about detection of broken links. Otherwise, you have the second option of BrokenLinkCheck.com. This a free service that will identify the issues related to links. If you are using Blogger platform, read this guide on SEO optimization.
Your Website Must Be Indexed
Link building or content marketing won’t do the part if search engines can’t access your site. For some reasons, sometimes search engines robots face issues while they’re on your site. For instance, you have uploaded wrong HTML code files or site is under cyber attack. Such issues will not allow search engines to analyze your website correctly. Of course, you can’t just guess the problem precisely.
To determine the status of your website, visit the Search Engine Simulator offered by WebConf. Just submit the URL; if content is visible to you, the search engines can access it as well!
Compare Your Link Profile to Competitors
Once you are done with on page elements. Next step is to check a status of website’s backlinks. The quantity of authority backlinks directed towards the site play a primary role when it comes to high ranking in search engines. For this task, you have both paid and free services. For in-depth analysis, utilize Majestic or Ahrefs. For the free version, lay hands on Open Site Explorer offered by SEOMoz. When you are creating backlinks, just pay specific attention to reputation and relevance. Because Google accepts a link from a high authority domain based on same or related niche only!
Is Your Website Loading Fast?
An average person shows extreme patience while visiting a website. If your website is not loading fast, you will lose the potential prospect instantaneously. Google takes the website speed into account as an important ranking factor in search algorithms. Image Credits: WebsiteMagazine To check the website speed, please step forward towards Google’s Page Insights tool. Just enter the URL; a complete report about site’s speed will come up. Along with speed status, you will get suggestions that will improve loading speed!
Above cited steps will provide a general overview of your site’s performance, from an SEO perspective. If you are not getting desired results after making changes, then must hire an SEO expert for the job!